A day where babies are the star of the show can be unpredictable to say the least. But you could never tell from the beautiful end result. We loved working with Communicado and Unicharm on this heartwarming spot for BabyLove Beyond. It seeks to capture that the bond between parent & newborn is beyond any love you’ll ever feel. This work is a pure celebration of precious moments between dad and baby. The use of black and white cinematography adds a nostalgic and timeless feel, so you can really connect with the emotions and love between them, whilst still heroing the qualities of the Beyond nappy.