Arcare - Threads
We loved collaborating with the Bundy Agency on this emotive TVC for Arcare Aged Care. From production to air in just 2 weeks, this poetic story hows us how the Arcare team come together to provide exceptional care for our loved ones. Every thread of wool that links to Geraldine’s scarf is symbolic of the love and care she receives every day. So, our approach to this film was filled with the same gentle and emotional touch.We wanted it to feel sincere with an endearing charm.
Production Company: Eric Tom and Bruce
Client: Arcare
Agency: Bundy Agency
Executive Producer: Victoria Conners
Director: Olivia Altavilla
Senior Producer: Lauren Burgueno
1ST AD: Samantha Haines
DOP: Brendan Cherry
Runner: Ben Caruso
Editor: Raechel Harding
Colourist: Daniel Witt/ Moodlab
Photographer: Mark Munro