Lot’s of us have anxiety about going to the gym, an inner voice filled with ‘gym fears and doubts’. Add to this the preconceived idea of a ‘souped-up’ gym environment and it’s enough to keep many of us away. In these two TVCs we ideated and executed for Planet Fitness we wanted to show how they have built a totally non-judgemental gym world. A place where you're not on trial for how little you know about the equipment or how much you fit the typical fitness mould, where you can feel totally comfortable to come in anytime and concentrate on your own fitness journey.