Heinz - Pickle Flavoured Ketchup

A twist on a classic combo, pickles and ketchup, sees a new condiment for your pantry - Heinz Pickle Flavoured Ketchup. And to hard launch this new condiment, we worked with the team at Heinz to create this fresh and fun spot. Our goal was to create a campaign that is just as bold and bright as the product itself - and what better way to do so than with this visually dynamic video. No matter how you eat your burger, Heinz Pickle Flavoured Ketchup makes every meal tangier and tastier.

The outcome was a spot that perfectly captures the bold, quirky spirit of Heinz's new Pickle Flavoured Ketchup. With a vibrant, all-red palette and dynamic visuals, we made sure the product truly popped. The playful mix of two iconic flavors comes to life with energy and fun, making it impossible to ignore. Our goal? To create an ad that’s as unforgettable as the flavor—inviting everyone to embrace something new, something bold, and something uniquely Heinz.

Client: Kraft Heinz

Creative Lead: Hana Okada

Senior Brand Manager: Nicola Curran

Brand Manager: Tim Smith

Assistant Brand Manager Marketing: Christina Howlett

Integrated Marketing Comms Lead: Michelle Interlandi

Communications Executive: Emma Furphy

Production: Eric Tom & Bruce

Director/DOP: Hossein Khodabandehloo bin Abolfazl

Executive Producer: Victoria Conners

Senior Creative Producer: Lauren Burgueno

Production Assistant: Samantha Haines

1st AC: Lilac Pedraza

Gaffer: Corey Clement

LX Assistant: Riley Lewis

Food Stylist: Gemma Smith

Food Stylist Assist: Yona Rotner

HMUA: Brooke Pearson

Photographer: Cat Black

Editor: Oliver Knocker

Colourist: Matt Campbell

Sound Mix & VO Record: Windmill Audio

Voiceover: RMK Management - Liza Altarejos

Catering: Mabu Mabu

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