Heinz approached ETB with a hot, new product and a challenge: craft a creative campaign for their brand new Flavoured Beanz. We took the 'Unbelievable' concept used in the UK market, revamped it, and made a series of videos placing Heinz New Flavoured Beanz as the go-to, mouthwatering mealtime solution!

The Idea: We knew that the new flavours would generate an UN-BEAN-LIEV-ABLE level of excitement, so we set out to create a series of uproarious videos centred around the 3 main meal times. These videos featured our fantastic talent wearing expressions of perpetual amazement! We're talking about faces that radiated unbridled delight with every delectable spoonful of our revamped Beanz. Our vibrant production design, dynamic camera movements and comedic prowess truly brought this concept to life!